("internet marketing" OR "electronic marketing") - @ The Questia School Online Library

1.

The Birth of Internet Marketing Communications

Book by Dan Steinbock; Quorum Books, 2000

Subjects:

Communication In Marketing, Internet, Internet Marketing, World Wide Web

Collections: Entire Library

What were the first, most critical decisions that locked internet marketing on its current path of development? Steinbock interviewed the early key players and finds that contrary to conventional wisdom, the internet has been a "hard shell" right from the start. His book covers the entire field ...
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What were the first, most critical decisions that locked internet marketing on its current path of development? Steinbock interviewed the early key players and finds that contrary to conventional wisdom, the internet has been a "hard shell" right from the start. His book covers the entire field, from the seminal P&G "crisis" speech up through the present internet era, with Dell and FedEx as the models, and proves that regardless of what may come next, it's crucial to understand what came first. This book is essential reading for marketing, advertising, and the internet decision makers and their academic colleagues.
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2.

The Cluetrain Manifesto: The End of Business as Usual

Book by Rick Levine, Christopher Locke, Doc Searls, David Weinberger; Perseus Publishing, 2000

Subjects:

Corporate Culture, Customer Relations--Technological Innovations, Electronic Commerce--Social Aspects, Information Superhighway--Economic Aspects, Internet Marketing, Intranets (Computer Networks)

Collections: Entire Library

This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto ...
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This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business -- and what business needs to know to weather the seismic aftershocks.
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3.

Branding @ the Digital Age

Book by Herbert M. Meyers, Richard Gerstman; Palgrave, 2001

Subjects:

Brand Name Products, Internet Marketing

Collections: Entire Library

The advent of the Internet and other new digital technologies means that companies—be they virtual or traditional bricks-and-mortar—must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest ...
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The advent of the Internet and other new digital technologies means that companies—be they virtual or traditional bricks-and-mortar—must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from such companies as Pepsi-Cola, Procter & Gamble, and Hewlett Packard, the authors focus on the strategic role of e-branding. Practical, tested, and designed for companies in any industry, this book presents a lively look at creating and sustaining e-brands beyond the current dot-com fizzle.
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4.

Retailisation: The Here, There and Everywhere of Retail

Book by Francesca De ChÂtel, Robin Hunt; Europa, 2003

Subjects:

Internet Marketing--Great Britain, Retail Trade--Great Britain

Collections: Entire Library

This work investigates the current state of selling, whether groceries, politicians, information or motorcars. Like no other phenomenon, retailization reflects the complexity and diffusion of information processes and media in the online market.
5.

Advertising and the World Wide Web

Book by David W. Schumann, Esther Thorson; Lawrence Erlbaum Associates, 1999

Subjects:

Internet Advertising--Congresses

Collections: Entire Library

...order for us to move this boulder of Internet marketing, were going to have to make it affordable...they do not understand the value of Internet marketing AA , 5/12/97, 72 . Others predicted...Consumer privacy concerns about Internet marketing". Association for Computing Machinery...

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Books on: ("internet marketing" OR "electronic marketing")

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